[NEWS] 120607 Ad/commercials for “Dr. Jin” reach an all-kill potential, reaffirming the effectiveness of the drama’s star power

“Dr. Jin” has joined the ranks of dramas with complete ad/commercial-filled time slots.

From Ep.1 to Ep.4 of MBC’s Weekend Drama “Dr. Jin,” it can be seen that all commercial/ad slots were completely filled. The outcome is even more extraordinary considering that in the midst of fierce competition (with other weekend dramas), viewers not only continue to show extreme interest and expectations for the drama but good reviews continue to be written after each episode airs.

Especially since the drama “Dr. Jin’s ‘men of all men’ Lee BumSoo and Hallyu representatives Song SeungHyun and Kim Jaejoong captured the interest of viewers in their teens all the way up to those in their middle age, it became of great interest to advertisers.

Amongst advertisers, “Dr. Jin” attracts viewers who have “high-purchasing power” women in their 20’s-40’s. From the drama’s viewership rating up to its age-range of viewers, “Dr. Jin” is being well appraised by advertisers. Furthermore, there is even more benefits for advertisers given the drama’s steady rise in viewership rating.

Meanwhile, as the drama progresses, Dr. Jin is continually experiencing a significant increase of interest due to the exciting development of storyline as well as the excellent performances from the main actors.

Source: Newsen via Nate
Translated by: Buniu of JYJ3
Shared by: JYJ3

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[NEWS] 120607 Song Seung-heon and Kim Jae-joong live up to their names

Actors Song Seung-heon and Kim Jae-joong lived up to their names.

MBC weekend drama “Dr. JIN” sold out every advertisement from episode one to four. Apparently the combination of the genre and the team of casts that go well with all generations were valid.

Response overseas is also very good. Lee Kim Productions told Hangook Sports, “South America and other international countries are asking about the selling of rights to the drama. We think it’s thanks to Hallyu stars Song Seung-heon and Kim Jae-joong“.

“Dr. JIN” is a fusion historical drama about a modern day doctor Jin Hyeok (Song Seung-heon) traveling back and forth time into the Chosun days. It is currently competing with SBS weekend drama “A Gentleman’s Dignity“.

Source: Hankooki
Credit: Hancinema