Ottogi Giseumyun’s sales index is on a steady rise after the brand was launched last November.
According to Ottogi on March 15, after
the release of Giseumyun on November 10 last year, 6 million packets was
sold in merely 20 days. Giseumyun’s sales exceeded 7.5 million packets
in December and 7 million in January. The highest recorded sales were in
February with 8 million packets sold. The sales in January could be
explained as having been affected by the Lunar New Year.
Particularly, following the favorable
trend of Giseumyun’s sales, after 4 months, sales of all Ottogi’s ramyun
increased by 18% in comparison with sales from last year. Particularly,
Giseumyun was the main driver of the increase of Ottogi ramyun’s sales.
A representative of Ottogi said ” A
superb flavor which was accomplished after a 3-year research and a
unique marketing is our key to success in the long run. Not having the
typical flavor of ramyun soup, Giseumyun has won over the heart of young
women and middle-aged men who like hangover soup by its sharp and spicy
taste in the clear broth.”
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