Starfox Entertainment Company’s
representative Lee Da Hee expressed, “In actuality, it’s difficult to
bear the production fees of a drama just through PPL (advertisements)
and sponsors. The usage of Hallyu stars and idols are effective in
helping the return of production fees, thus broadcasting companies and
production companies prefers them.”
When a Hallyu star is casted in a local
drama, just solely the overseas broadcasting rights would have earned
back 60-70% of the production fees. For MBC’s ‘Dr Jin’ whereby Kim
Jaejoong was casted, a record-high overseas broadcasting rights proposal
was received. The overseas importers are also engaged in a fierce
battle for the drama.
(irrelevant part omitted)
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