last September 17, representatives from Tony Moly revealed that JYJ signed an exclusive 1-year contract to endorse their product lines. The advertisements will be used in other Asian countries where Tony Moly is being marketed. This includes Singapore, China, Thailand, Hongkong, and Taiwan.
Apart from poster and print ads, the trio will also film a commercial for television.
JYJ was chosen because according to Tony Moly’s Marketing Director, Kim Seung Chul, “JYJ is without a question the most beloved Hallyu idol group in Asia. Tony Moly is expected to enhance the global brand image by contracting with JYJ.”
source: EDAILY
written by: louise@koreanupdates.com
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